Fundamentals Of Digital Marketing By Pearson

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Fundamentals Of Digital Marketing By Pearson Edition-First

MRP 499
Selling Price 432 (Discount 13%)

Detailed Information

  • Subject Business And Finance
  • Author Bhatia Puneet
  • EditionFirst
  • Publication Year
  • PublisherPearson Education
  • BindingPaper Back
  • No Of Pages496
  • LanguageEnglish
  • ISBN-10933258737X
  • ISBN-139789332587373
  • Volume
  • SKU: Adhya-9789332587373
Original Book | Payment Summary
  • Selling Price 432

  • MRP 499
  • You Save: 67 (13%)
  • Inclusive of all taxes

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Book Description

Fundamentals Of Digital Marketing Is A Comprehensive Textbook That Cracks The Digital Marketing 'Code' With A View To Reaching Engaging And Serving The Ever-Changing Consumer. The Book Presents Multiple Industry-Relevant Frameworks For Successful Digital Marketing And Caters To The Need Of Not Only Management Students But Also Media Professionals Marketing Managers Brand Marketers Budding Entrepreneurs And Even Individuals Seeking To Create A Personal Brand Online And Understand The Basics Of Digital Marketing Concepts Tools And Techniques From Grounds-Up.1. Outlines The Move From 'E-Marketing' To 'Digital Marketing' Landscape2. Underlines A Practically-Oriented Digital Marketing Model (Ascor Framework)3. Provides A Detailed Approach To Executing Digital Transformation4. Showcases Multi-Industry Deployable Frameworks5. Details Concepts Through Topical Case Studies Of India-Specific Brands6. Includes Digital Application Exercises Based On Indian Businesses7. Devotes A Complete Chapter To Careers In Digital Marketing

About Author

"Puneet Singh Bhatia Is A Digital Marketing And Media Professional With Over 13 Years Of Experience In Providing Marketing Consulting Operations And Delivery Services For Prestigious International And Indian Clients Including Google Viacom Rtl Group Wiley New York Times Apple Twitter Reliance Hindu Hindustan Times Anand Bazaar Patrika Etc. Post Mba From Iim-Bangalore Puneet Has Led Industry-Transforming Digital Marketing Projects And In Recognition Of His Efforts In 2016 He Was Cited With The ˜100 Most Influential Marketing Tech Leaders Award By World Marketing Congress And Cmo Council. "